As recently as five years ago, sales was in charge of the customer relationship. Marketers were the folks chiefly responsible for a company’s creative and brand-based Special leads ad campaigns. They didn’t touch the customer. But the digital era has scrambled that old equation, thrusting the CMO into a new position of prominence and responsibility. A dramatic transition is under Special leads way that’s recast the role of marketing chiefs from the era when they were simply supposed to stir the pot and generate attention for the brand.
The shift was apparent in recent research I commissioned with Marketo Special leads that paints a picture of newly empowered marketing executives taking charge of managing customer relationships at a crucial point of change in the marketing world. The research makes clear that it’s both an exciting time to be a CMO, as well as a challenging one. Indeed, CMOs are faced with the duality of Special leads managing a breakneck pace of change within their markets while at the Special leads same time educating their management on the real value that marketing brings to the table.
Here are the emerging trends that will significantly impact the future Special leads success of CMOs. The Shift to Customer Co-created Marketing The conventional wisdom is that brands influence customer buying decisions by divining what the customer does, where they go, and what content they seek. With those insights in hand, the assumption has been that marketers will be able to interact with customers Special leads at pivotal moments and shape preference or intent. But success has been scattershot with emails and phone calls often routinely getting ignored.